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TABLE OF CONTENTS
Preface:
Hungering For a Vision.
Setting
the Stage.
Ø
Why
Are You Reading This Book?.
Ø
The
Demand for Coaching.
Ø
The
Bigger Game Is Really Big.
Ø
What
The Buddha Says About Coaches.
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Are
You Ready To Stop Coaching One-on-One?.
Ø
X
+ Y + Z = Magic.
Ø
How
Thomas Leonard Helped Most
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Convergence.
Marketing.
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The
Great Marketing Reframe.
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There’s
That Word ‘Niche’ Again.
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Okay,
But Where Is the Money, Really?.
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A
Confused Mind Always Says No.
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Positioning.
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Zig-Zagging
| Being Remarkable.
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Excuse
Me, Can You Be My Google?.
Streams
of Coaching Income.
Ø
E-books.
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Ecourses.
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Print
Books.
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Online
Memberships.
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Live
Trainings, Workshops & Retreats.
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TeleSeminars.
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Coaching
Programs in a Box.
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Companion
Coaching Programs.
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Coaching
Day Jobs.
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Affiliate
Programs.
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Coaching
Gyms.
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Coaching
Prime Time.
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Multimedia
Coaching.
Chopping
Wood, Carrying Water
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The
Nature of the Transition Facing Coaches.
Ø
From
One to Many.
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Accelerating
Your ‘What’
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The
Biz of Coaching.
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The
Money Game.
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Apprenticing.
Ø
Come
As You Are.
Ø
If
You’re A Student of Music, You Must Listen To Music.
Conclusion.
Ø
Are
You Ready to Be a Leader Now?.
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Epilogue.
I
Want To Put Money in Your Pocket
Appendices.
Ø
Appendix
ONE: The 8 Key Steps to
Creating a Multiple Streams Product Funnel of Your Very Own.
Ø
Appendix
TWO: So How Long Will
This Take Me To Build? The Multiple Streams Timeline
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Appendix
THREE: The Most Common
Problems Humans Experience
Ø
Appendix
FOUR: The Many Different
Coaching Formats.
Ø
Appendix
FIVE: A Working List of
Niche Markets.
Ø
Appendix
SIX: Sample Ecourse
Issue.
ABOUT
THE AUTHOR..
Getting
in Touch/Getting More Involved.
Additional
Website References from within the pages of the Book
ACKNOWLEDGEMENTS.
Postscript:
Your $24.95 Rebate Coupon.
Excerpt
Preface: Hungering For a Vision
Have you ever
repotted a plant?
You gently
shake the plant and its dirt out of its old home so that you can put
it in a bigger container?
Sometimes in
doing so you discover that the plant is root-bound...it's been
growing for too long in its pot. With no room for additional growth,
its roots have become tangled, matted, and grow in circles.
The Coaching
profession is choking in its own pot.
- - - - - - -
You know how
some kids spend the summer holidays at camp, or biking around with
friends, slurpees in hand? I remember how much fun they seemed to be
having.
Me on the
other hand…I was reminded the other day of the year I turned 12 or
13. I spent the summer vacation doing the "books" for my Dad's
business.
When school
started again in the fall, weekends were special when we got to roll
quarters from the laundry machines in Dad's apartment buildings. As
a kid, it was weird finding out how really grimey money is.
Rolling
quarters is dirty work.
But what made
it fun was those rolls of quarters were what bought pizza that
night. It was always one Hawaiian and one “all-dressed,” from the
restaurant across the street on Marine Drive in Vancouver, B.C.
And hey, Mom
might have found them heavy to tote, but the quarters were also
grocery money.
That's how I
grew up. And as I go into my sixth year of running a
coaching-related business in summer 2004, I realize I was absolutely
never meant for anything else.
As an adult
child of an entrepreneur I am so grateful for the way the world
looks to me, all filled with possibilities and opportunities, and
plenty of bounty for all.
To my Dad, Mom
and brothers Eddy and Irwin, I know things are tough right now. I
want you to know I care, and I’m so grateful for the gift of you as
my family, after all.
To the coaches
and entrepreneurs who read this, this is why I do what I do. I’m
built with a rabid desire to help businesses like yours bloom,
whatever it takes. My passion is for your success.
Why? It comes
from caring, deep in the bone, about where courage and the right
help can get you…even when you start with rolling quarters.
- - -
Like a plant,
when a child grows for too long in its original “container,” it
becomes root-bound. With no room for additional growth, roots become
tangled, matted, and grow in circles.
Root-bound
plants and people placed in a larger environment without having
their roots untangled often fail to overcome their choked condition.
Growth and potential are stunted.
On the other
hand, re-potting a plant—or a person—after untangling its roots
gives it breathing room for new growth, for new fruit, and for the
formation of entire new plants.
That's what
this book is about.
Multiple
Streams of Coaching Income
is a loving repotting of our concept of Coaching—from a tight little
container into the unbounded earth that provides unlimited
opportunity.
And it’s just
in time.
Multiple
Streams was born out of
the pain thousands of coaches have expressed about the viability of
the coaching profession. “Is the dream dead?” they asked.
From there, it
has been driven by a new vision, a huge vision for what the coaching
profession can be and do.
Multiple
Streams presents a
crystal clear vision to coaches that makes the possibilities we've
witnessed in the past seem tiny—as though we’d been looking at a
single leaf and exclaiming that we beheld a forest.
However, no
matter how profound the one-on-one coaching relationship can be, it
is not a path to wealth for every coach.
For coaching
to survive, we must re-visit and re-think of ways coaching that can
be delivered to more clients, and can create financial success for
more coaches.
So—to continue
the analogy—as magnificent as the one “leaf” we knew about has been,
the forest is what I hope you'll glimpse in the pages of this
book.
As you take in
the new view that means the most to you, determine to engage your
heart and mind in thinking it through. Embrace it.
It's not an
overstatement to say that Coaching and the Coaching approach is more
crucial now than ever to human evolution.
For that very
reason, we must master financial success as coaches or risk our
critical work becoming marginalized, discredited, and just plain
ignored.
By drastically
opening up our vision of coaching, we 100% un-box the possibilities
for our profession in the same way we champion our individual
clients.
All of us have
lived our entire lives to this point in preparation for the
challenges ahead. Will you accept my invitation to become a wealthy,
successful, impactful coach?
To lead the
way as coaches, we must first be willing to heal ourselves.
To be
generous, we must first be wealthy. To give, we must have something
TO give. To move (for once and for all) beyond worry about money is
to open up our ability to live up to our potential—to do our
greatest work.
With you for
company, I am excited about the future we will create…starting with
our wealth.
Let’s stop
ignoring the truth and talk about multiple ways for coaches to earn
money.
This is about
our lives and our livelihoods. Ready, set, engage!
To order your
personal copy of “Multiple Streams of Coaching Income: The
Unvarnished Truth About the Future of Coaching” including
conversation points after each “stream,” visit:
http://www.MultipleStreamsofCoachingIncome.com
Second Edition on sale now. Get yours today and start implementing a new
vision of a successful coaching business - according to YOU!
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