R&D Team Memo
Thursday, July 12, 2001























































Simple Question...

I'm trying to get my arms around the phenomenon of the continuing growth at CoachVille.

At first, I was excited.  (hey, they like the membership idea!)
Then I was thrilled! (hey, they REALLY like the idea)
Then I was suspicious (thinking it would plateau about 1000 members ago)
Then I was daunted (yikes, what if it continues to grow at even half the current pace?)

Now I am simply curious.

Obviously, we're still working through the coaches who know about me, Coach U, CoachVille, etc.  They're still coming in cuz I recognize familiar names.

We're also getting a lot of referrals from members who are active affiliates (50% average per day now).  And every day, 20-25 members become an active affiliate (meaning they have a referral) for the first time.

I keep thinking it's gunna plateau (especially after most folks thought yesterday july 10 was the deadline for the full prax course), but today, Wednesday, another 100+ member joined.

Is there something going on here that I am not seeing?  Or have we just not reached saturation point-penetration of the body of existing coaches?

With the "Everyone's Now A Coach" tagline that's now orienting me, I  see 10,000 members by year's end or mid-2002,  and an outside possibility of 100,000 -- 1,000,000 members at same point in the future, given the broader scope of coaching (and the marketing tagline) brings a lot more folks into the game.  Even at 10,000 it's a whole different ball game than 'just a project' if you know what I mean.

I am seeking comments/guesses from you -- whether you've been around CoachVille or on the R&D Team for awhile and/or if you're one of those new members who are new-to-our-community.

All comments welcome.

Thomas

thomas@thomasleonard.com