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The Keys to Reaching 7 Figures in Business

July 2nd, 08 8:26 pm | Posted by Andrea

In my work with various six-to-seven figure clients, i’ve come to notice some very essential ’shifts’ that business owners must make to get there.

One shift in particular can be quite the challenge…

Key #1: Come to realize that your business is not yours; it’s only on loan to you

YOU are *not* in control.

Whether you have children or not, you’ve likely heard the saying ‘Children are not ours, they’re only on loan to us.’

Somewhere along the path to seven figures, often comes the realization that the same thing applies to your business. It’s a foundational piece of the journey.

Sooner or later, you, the CEO, Founder, President, Owner, or whatever title you hold, realize that you are not in control, and the business is in actuality *not* yours. It hits you between the eyes. And regardless of your spiritual beliefs or personal faith, let’s see if this makes a kind of sense:

Your business is really only on loan to you to shepherd awhile.

Different business owners respond to this very differently, so pause a moment now to make a note…how does this Key strike you? As something true, and freeing? Or odd, and uncertain? Maybe something else entirely.

Well, let’s say a little more. What does it mean, your business is only ‘on loan’ to you? Case in point is the real-life story of a multimillion-dollar business called CoachVille, founded by the late Thomas Leonard.

While I was working as General Manager for CoachVille, Thomas once said to me,

“Andrea, you’re managing a multimillion dollar business for me now. I need for you to know I expect you to manage it, not control it.”

As you know beyond a doubt, any business with substance on its way to significant financial success takes on a life of its own. This was definitely the case at CoachVille.

Thomas said,

“CoachVille is like a giant tiger, with a tail that thrashes around as it runs back and forth. Riding on its back, you can’t control it, you can only ride with it and from time to time, you might be able to lean into it with one knee or the other. But whatever you do, if you try to control it, it will break your back.”

Literally. I’ve personally witnessed business owners’ backs being broken, and I’m pretty sure you can think of a few examples too, if you consider it a moment.

To apply this key to your own situation, ask yourself ‘In what way am I trying to force my business in a certain direction?’

How can loosening my grip on it, and listening deeply to how it wants to grow, help me nurture my business in a vibrant and organic way?

As the owner of a business that inspires for a living, I know without a doubt that you are here to elevate the lives of people you serve. Now let me ask whether you’re ready for your business
to coach you as well? Just think of it as the shoe on the proverbial other foot. :-)
When asked what Thomas’ plan was, for CoachVille, or where he was headed, his answer was usually ‘Nowhere’ or ‘Who knows?’ But internally the way he described it was this:

“Andrea, we don’t work from a blueprint here. We have no idea what CoachVille will be in 2 years, much less 10. We’re smart enough not to throw a pile of bricks on the ground and call it a house, but all we do is lay one brick at a time while holding a big space for great things to unfold, however they unfold.”

In other words, we trust. And in trusting, fundamentally, did CoachVille grow as speedily and elegantly as it did.

So here’s the essence behind the first Key to reaching 7 figures in business:

The more you stop letting your ego grow your business, a little or a lot, the more capacity, energy, drive and sustainability you will have access to. Letting go of control of your business in this manner takes courage. I think you’ll discover that cultivating this courage and letting go of control is exactly the right (uncomfortable) thing to do at this juncture.

Now here are some questions for your use, as befits your circumstance, to tease out the the topic for you at this moment in time. I invite you to answer as many or few as you like in writing, right now by posting a comment to share your answers at the Money and Meaning Blog.

(1) What do you think that only you can do? (Tasks, projects, other parts of your business…) How can you reframe this and let go of what seemed un-let-go-able until now?

(2) What have you been saying no to, and what would happen if you said yes? Try saying yes instead, even if you don’t know how it will unfold. Just try.

(3) Any given business can only grow as big as the person who is running it. Where can you grow as a person so your business can expand too? What three things can you do to step out of your business’ way?

2 Responses to “The Keys to Reaching 7 Figures in Business”

  1. Sybilla Davis Says:
    July 4th, 2008 at 3:28 am

    Hi Andrea,
    Whilst understanding where you are coming from with on this subject I do feel a bit confused. As coaches we are encouraged to find our niche and therefore presumably “force our business in a certain direction”. The coaching process focuses on setting goals and deciding on the steps necessary to achieve these goals and yet you advocate “trust and let go” and in your quote Thomas said he didn’t know where Coachville would be in 2 years (and of course no one can know absolutely what the future holds) and yet we encourage others to set their goals for the future and work towards them.

    I look forward to your comments - I do enjoy reading your e-newsletters!

    Best wishes
    Sybilla

  2. Lissa Boles Says:
    July 5th, 2008 at 6:26 pm

    Hi Andrea,

    This is among your very best pieces. Congratulations on the mended fences and reclaimed creative power. So very good to hear.

    Our move two years ago - Toronto to cottage country - did much the same for me. It’s also when - in the space I’d created by letting go - it dawned on me I didn’t own my business and it was time to stop telling (or should I say force?!) it where to go and start listening to where it wanted to go.

    And to what it needed from me.

    That was also when over 7 years of research and study started to show us a picture of what we’d been sensing had a story to tell, when it started to make sense and put the pieces of our future into place.

    That gave us a whole new sense of direction and focus (thank God - cause until that anxious uncertainty was much more the norm). We changed our business name, kept getting better at listening and haven’t looked back since.

    Uncertainty still a part of things, but anxiety? Not so much. Now there’s curiosity and anticipation of what’s coming next - even wonder. Who knew?

    Thanks again Andrea. Enjoy your new home, and this new chapter.

    Lissa

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