From a recent issue of Rolling Stone Magazine, here’s a quote that’s sticking in my mind of late:

“Rock and Roll isn’t a type of music. It’s a consciousness.”

Cool.

So…how is this true? Please help me expand this line of thinking…I’d like to gather a whole bunch of ‘reasons why’ this is true. Examples of rock and roll consciousness - attitude, mindset, decision-making, and just the overall cultural fabric that has evolved in the wake of rock and roll the music. I’d love your help with this. Just don’t say T-shirts please.
Where am I going with this? When my mind latches onto a quote like this, I play a little game. In this case, I swap out Rock and Roll for something else and see what happens. Does it resulting sentence ring true? What does thinking this new thought do? Elevate the conversation somehow? Create a new possibility? Connect things in a useful way that’s worth pursuing?

Try subbing out ‘Coaching’ for example.

“Coaching isn’t a thing we do. It’s a consciousness.”

Yes.

—-

Side note: I also need help naming this tendency to substitute words in an existing powerful quote. It’s not a ‘thought plagiarism’ thing - it’s more a piggybacking. And there’s a mental parallelism to it that’s fascinating and I think useful.

Sometimes the resulting quote is many times more useful (to a certain group) than the original And it happens quite a bit in this errant brain of mine.

So what can this be called? Lateral Quotism? A Parallel Meme?