Got asked today what my favorite flavor is, what with all the talk and metaphor we use from the ice cream world...
(1) Ben and Jerry's Cherry Garcia
(2) Baskin Robbin's Peanut Butter and Chocolate
(3) Chocolate Chip Mint (not sure which brand on this one but I do like Laura Secord)
So what's today's extension of the Ice Cream Journey as metaphor for doing business?
When you create passive income product, let's say a six CD set with written workbook, it's not the same as being in your live coaching program.
It's like the difference between walking into an old fashioned ice cream saloon (salon?) and taking in the copper ceilings, the red and white striped shirts, and sitting on a red leather stool at the bar enjoying your cone...
And the experience of going to the grocery store and picking up a gallon. The ice cream is the same but the experience is different.
Some people will always want to go the 'full' route and coach with you 1-1. Others will never want that and will just buy your CDs. When you're busy, but you want ice cream, the grocery store 'does the trick.'
Make sense?
Happy spooning...
Received the following thank you email from Leesa Barnes in response to the latest issue of 'Creating What Matters'.
What a testament it is to how quickly things can shift...I've asked Leesa to keep us up to date on her progress so we can watch her story unfold. Thanks Leesa, for your kind words.
Hi Andrea, wow, thanks for including my testimonial.
I actually finished your book from front to back in 4-hours. I've been using your pink spoon analogy (with due credit of course) in my ecourse where I teach my clients how to create passive income streams using a marketing funnel.
I recently tried your BOP approach with my ezine list. Because I'm on a mission to help 10,000 women become their own boss by 2010 (a mission inspired by your book), I want to separate the tire kickers from those who are really serious about investing in themselves.
I sent an email to my list asking those who love their jobs or are looking for get-rich-schemes to unsubscribe from the ezine.
I've outlined and begun the rough notes phase of quite a few books in the last year. I've whittled things down to five main concepts and will be deciding which to start very soon.
Got a preference for which to tackle first? Post a comment below.
Note: These are very very rough notes and may not always be 100% clear.
(1) Passive Income Book (Generic Book on Multiple Streams - not targetted to Coaches or any specific niche.)
Main reasons for writing this book:
- We are collecting more and more success stories that would be fun to highlight in this book.
- We are doing more and more work with non-coach clients who are asking for this book.
- We have consulting clients who want us to write the book, so they can sell it to their markets under a co-brand, affiliate arrangement or just because they like the way we put things.
- We would visibly and quickly expand our platform more 'officially' beyond the coaching realm. (Our work includes more than coaches as clients but we're most 'known' by our book for coaches...this changes that.)
- By doing the above (expand platform) we would accelerate our plan to bring many more small business clients into the coaching field...and allow us to bring more small business clients to our growing team of multiple streams coaches.
- Writing the book would fill in the 'ice cream cone' layer in our product funnel for small businesses. Currently we 'only' have coaching, consulting and a few random info products, nothing 'central' or 'core' that is the 'door opener' product for this product funnel.
- It wouldn't be hard to write.
If some consider marketing a religion, why can't religion be marketing? What can the Church of Scientology teach us about viral marketing and the sales cycle?
Not too surprisingly, quite a bit!
On the topic of whether getting 'certified' as a coach is desirable or not...I'm getting more and more inquiries.
- When is certification a good idea?
- Which certification is worth more than the (virtual) 'paper' it's printed on?
- How do I avoid the 'horror' stories I've heard about writing the exam?
- Is there a 'shortcut' to certification?
- If I want to fast-track getting certified, who do you recommend?
And of course, the all-important:
Last but not least, a reminder that the print book, Multiple Streams of Coaching Income, is now in its second edition, and comes with a set of bonuses for those who purchase before November 30, 2005.
As you may know, my personal mission is to help 10,000 coaches create meaning and money by 2008, and an important part of truly achieving that is enlisting your help to spread the word.
Do you know someone, or perhaps a group o' someones, whose world would be enlarged by a fresh approach to delivering powerful coaching AND generating wealth? Would you take a moment to think who that could be, and then let them know about multiple streams for coaches?
Geepers! It's official, this is the fall's most hotly demanded audio recording. Which puts a grin on my face in fact.
To get a copy of the audio on 'How to License Your Intellectual Property' (an interview with Suzanne Falter-Barnes and Milana Leshinsky)...Click Here
You'll also get access to some sample licenses for you to get ideas from, hopefully grease the wheels even more as you go about your license-birthing. :)
The Pink Spoon Marketing Workbook and CD set was a hit at the ICF Conference!
If you'd like to be notified when this new product launches, and be eligible for early-bird savings to the tune of $200, be sure to send an email by clicking this link so we can be in touch. Not too long before these start shipping now... :)
I've posted a couple of Photo Essays along with colour commentary at the below links. If you're a working coaching who'd like a bit of flavour from the ICF Conference, you'll likely enjoy this eye-candy. :) In our sometimes isolated virtual world, it's great to put faces to some names...
While you're there, be sure to browse the rest of the site for takeaways and insights about the state of the coaching profession, what ICF leaders are saying, etc.
Also, we've had numerous requests for Notes from the WOW Products session delivered as a breakout session on Thursday of the ICF Conference.
If you'd like a copy (even if you weren't at the conference), me and my fellow panelists welcome your interest!
One of the yummiest things about our work is watching businesses grow under the guidance of a strong and loving coaching approach.
That in mind, there are 6 feature interviews included in Pink Spoon Marketing workbook, below, and we wanted to repeat this highlight of one of them.
20 minutes in length, click this link to hear first hand in candid fashion one successful coach's 'reasons why' you should care about this thing called Multiple streams.
Some exciting news, for blog readers only, and especially if you've been asking for 1-1 coaching or more in depth support for your business, but we haven't been able to serve you due to our - wait for it - time constraints.
LOL. Yes, we trade time for money too, only we set strict restraints on how much of it we do trade, which means we do often have to turn you away or at least put you on waiting list.
So today we are pleased as punch to announce we've put the finishing touches on 'Pink Spoon Marketing: The Art & Science of Building a Multiple Streams Business' which is a detailed step-by-step roadmap that encompasses much of the 1-1 coaching and consulting we do with just a handful clients each year.