What a hoot. Consider this. If your product funnel started with a television show (pink spoon) that gave you a chance to develop relationships over time with millions of people, how much impact do you think a $29 product would have on your bottom line?

Remember that typical conversion rates online start from 0.5% to 1 or 2% but can be as high as 10, 15 and 20% if you build the relationship right.

Although the celebrity aspect of this product can distract, look closely and you’ll see the fundamental principles of multiple streams at work. (Yes, it’s really everywhere.)

How could you bottle your coaching in much the same way?

From the website:

The Ultimate Voice Coach brings the world’s most famous singing instructors into your home as your personal voice guides.

Everybody who wants greater power, range and control - or anybody who simply wants to sing better at school, in the choir, and at birthday parties - will be thrilled with the Ultimate Voice Coach.