What a hoot. Consider this. If your product funnel started with a television show (pink spoon) that gave you a chance to develop relationships over time with millions of people, how much impact do you think a $29 product would have on your bottom line?
...excerpted from the book "Multiple Streams of Coaching Income" by Andrea J. Lee
Have you ever heard of the book 'Everything Men Really Know About Women' by Ken Debono?
It was published in 1996 and clocks in at 200 pages.
If you have the chance to look at a copy somewhere, have a flip through.
You'll notice that inside the bright blue cover, all but four pages are completely blank.
Wry smiles aside, there is a greater lesson in the blank pages of this book than you might think, and it has to do with the power of silence and blank space.