I was a bit shocked by something I said yesterday.

But thinking it over today I realized I really meant it. Like *really* meant it.

So I decided I’d like to share it with you as a first in a series of “Tough Questions for Coaches.” In each tough question, I challenge you to look closely at your own coaching practice. Ready?

=======================
Tough Questions for Coaches #1
=======================

Want to know the most provocative thing I said to a coaching client yesterday?

The client is a coach, with a full practice of 25 one-on-one clients. By most measures she is doing very well indeed. And yet, she is by her own admission absolutely miserable. And of course, that’s why she’s working with a coach.

She wants to diversify her offerings, and branch out more into internet marketing.

Or does she?

She seems to be stuck. There’s lots of resistance even though she says she wants to act. And lots of flakiness when I ask her if she’d like to look at what that’s about.

No problem, right? Big change takes time, and courage, after all. So as her coach, I listen, continue to work on cosmetic type concerns at her request, support and encourage.

Until today.

Today I asked her why she loves coaching so much. We discussed this.

Then I asked her:

“Is your work as a coach important enough for you to STOP COACHING ONE-ON-ONE?”

Silence.

More silence.

“I think so.”

Breakthrough.

Okay, well, it’s too early to say if it’s a full-on breakthrough, since the this week will be very telling, but with this shift, I’m now confident we have a real opening for some real progress in the direction of her dreams.

By stopping coaching one-on-one, she gives herself permission to leverage her time exponentially and reach thousands instead of dozens with her important coaching message, using online marketing strategies and more. (Which is what she’s said she wants.)

With that shift, her goal of a coaching practice that comes with financial security AND ample time and freedom becomes doable.

Now it’s your turn for a tough question…

“Are you putting all your coaching eggs in one basket?”

——————————————————————————–

Thomas Leonard was a big one for destroying something in order to create something new.

We demonstrated this when we made the $79 membership at CoachVille free and destroyed a very healthy revenue stream.

What came after this act of creative destructionism was something bigger and better, but that doesn’t mean it didn’t take huge guts to take that first step.

Nature does the same thing. Tornados, forest fires, and even earthquakes, although causes of great devastation, also create something vigorous and new in their wake, given time.

I think it’s time for something new in the coaching industry.

It’s time to destroy what we’ve come to believe is the way to do coaching. And time to make room for a new way to bring coaching to the world.

It’s time to bottle it.

And time to build bottling factories, distribution channels, transportation systems and bottle stores, thousands of them, all over the world.

My client above, who gave me permission to share her story, agreed.

She’s agreed to become part of an initial group of people in a new program I’m developing called “Multiple Streams of Coaching Income” that I’ve designed to do just that…bottle something we never thought could be bottled. The power of our coaching.

Want to see how it works?

Visit http://www.MultipleStreamsofCoachingIncome.com/ForBlogReaders.html

I’m making it $7 right now, for the first 30 days.

——————————————————————————–

I’m traveling to Florida tomorrow to speak to a group of Internet Marketers.

I’ll be talking about “How to Take Your Online Business from Six to Seven Figures.”

(Hint: Multiple Streams applies to other soloprofessionals too, but coaches have a leg up because they tend to “get” the passion and authenticity piece which is the other part of the equation.)

It’s the first time for this material so I’m confident yet worried, excited but nervous. Wish me luck.
If you’re near Florida, come on by to the Internet Marketing How-To Workshop

April 30 - May 2, 2004

Visit: http://www.InternetMarketingHowToWorkshop.com